PART ONE:
The ideas at the heart of U/W Photography is an attempt to define a new sort of design methodology,
One driven by the U/W Photographers ability as a powerful simulation and automation engine.
A little bit like flying, a bit like genetic engineering, with a touch of gambling thrown in.

PART TWO:
A U/W Photographer could sow the seeds of an idea,
Let it grow and evolve,
Weed and fertilize where necessary and harvest something new
That could never have been imagined in the first place.

PART THREE: Organic Re-Synthesis.

It suggests that the new challenge for the U/W Photographer
Is to think of themselves not as fabricators,
But as cultivators,
Where new designs are grown rather than manufactured...
Where part of the challenge is in the mystery,
Unpredictability and anticipation of the final result.